ITB Berlin 2025: Global Tourism Rebounds, But Can It Regenerate?
As the world’s premier travel trade show, ITB Berlin 2025 delivered a dynamic platform for industry leaders, policymakers, and tech innovators to discuss the future of tourism. From discussions on sustainability, AI, and inclusivity to the inaugural UN Tourism Ministers Summit, this year’s event emphasized not only tourism’s rapid evolution but also the pressing challenges. Sessions tackled visitor dispersion, regenerative tourism, and evolving traveller expectations, all while addressing the impact of technology, climate change, and economic shifts on the global travel industry.
Beyond Numbers: Culture, Purpose, Innovation Drive the Conversations at the Philippines Hotel Summit 2025
Explore how the Philippines is revolutionizing its hospitality sector by prioritizing sustainability, cultural preservation, and innovation. From eco-conscious practices to unique Filipino-inspired experiences, discover insights from the 2025 Philippine Hotels Industry Summit driving responsible and high-impact tourism growth.
Lead the Fight Against Climate Disinformation in 5 Strategic Steps
Greenwashing has become pervasive in many industries with direct environmental impacts, such as energy, construction, travel, and hospitality.
The United Nations Environment Programme (UNEP) warns that greenwashing undermines the credibility of legitimate sustainability efforts, erodes public trust, and slows down meaningful progress.
There are two kinds of greenwashing: deliberate and unintentional.
Research indicates that approximately 25% of tweets refuting the science behind climate change are generated by automated accounts (bots). This act of disinformation, which means deliberately disseminating false or misleading information to manipulate, mislead, or create confusion, presents a pressing challenge for sustainability professionals: how can their team communicate genuine sustainability efforts without getting drowned out by misleading claims and PR spin?
At the same time, in tourism and hospitality, many brands contribute to misinformation because of misunderstandings, lack of research, or reliance on inaccurate sources.
This unintentional act stems from the pressure to appear sustainable in a competitive market, leading companies to overstate their environmental commitments, rely on ambiguous language like “carbon-neutral stays” without a robust verification, use flawed carbon offset programs, or misinterpret complex sustainability metrics. While well-intended, the misleading claims erode consumer trust and slow genuine progress.
Preparing Hospitality’s Next Leaders at the AST Forum in Manila
The AST Forum for Next-Gen Leaders brought over 400 students, experts, and educators together at Manila's UNESCO-recognized Far Eastern University to reimagine the future of sustainable tourism. With a focus on smart technology, carbon reduction, and community-driven innovations, the event explored practical strategies to balance modernization and sustainability. From IoT-powered energy solutions to revitalizing cultural heritage and electric transport systems, this forum equips future leaders with tools to make lasting, impactful change in the hospitality industry.
Sustainability Certifications: Green Stamp or Greenwash? APAC Travel Leaders Weigh In
As part of Asia Sustainable Travel (AST)'s ongoing commitment to better support the hotel and travel industry, we conducted a survey to understand how APAC hospitality and travel professionals perceived and evaluated sustainability certifications, such as B Corp, Positive Luxury, and those accredited by Global Sustainable Tourism Council (GSTC).
This report synthesizes key findings from the survey and provides targeted recommendations to enhance the effectiveness of sustainability certification schemes.
Fiji’s Sustainable Tourism Playbook: Lessons for Island Destinations
Fiji is setting the standard for sustainable tourism practices, blending economic growth with cultural and environmental preservation. This article explores the island nation's strategies, from empowering Indigenous communities to leading with data-driven tourism insights. Discover how initiatives like the National Sustainable Tourism Framework and programs like Loloma Hour are creating inclusive, sustainable models that hospitality and travel professionals in Asia can adapt to their own destinations.
Hyperlocal and Heritage-Driven: How These Bali Restaurants Redefine Sustainability
In the dynamic hospitality landscape of Southeast Asia and the Asia-Pacific region, a few trailblazing establishments are redefining sustainability, community engagement, and innovation. Locavore NXT, Begawan Biji, and John Hardy The Long Table in Bali serve as exemplary case studies, demonstrating how fine dining and luxury experiences can harmoniously align with environmental stewardship and cultural preservation. These businesses provide valuable insights for restaurants striving to place sustainability at the heart of their business.
Partnering with Sustainable Event Specialists: A Guide for Hospitality and Travel Professionals
Sustainability in Meetings, Incentives, Conferences, and Exhibitions (MICE) goes beyond reducing plastic waste or ticking compliance boxes. True sustainability integrates actions that benefit the environment, empower local communities, and invigorate economies. Finding partners who share these values is a key part of the process.
This guide provides useful strategies, actionable advice, and insights from industry leaders to help MICE professionals build impactful partnerships.
Bali’s Winning Formula: Sustainability Meets Sophistication
Bali is long celebrated for its natural beauty and cultural heritage. As one of Asia’s earliest international travel destinations, the island has a hospitality ecosystem that is as resilient as it is creative, constantly setting benchmarks for the region.
While busy and crowded as it appears in certain parts of the island, many brands in Bali have demonstrated an ability to combine sustainability with profitability, crafting ventures that captivate global travelers while offering invaluable lessons for industry professionals.
Previously, we explored the innovative practices of trailblazers like Desa Potato Head and Fivelement, Bambu Indah and Alila Uluwatu — brands that have not only minimized environmental impact but also created unique product offerings by integrating sustainability into their core strategies.
From reducing plastic waste to preserving biodiversity and cultural heritage, they show what it means to be a responsible business in the tourism sector.
How Can Asia’s Tourism Adapt to Climate Change? Six New Year’s Resolutions for Your 2025 Climate Action Plan
Climate action thrives when everyone plays a part as it’s more powerful and lasting than depending on a handful of highly dedicated individuals and companies. If 100 people each give 10%, sustainability becomes part of everyday life, it will spark bigger change and strengthen our collective resilience. When more people get involved, it pushes cultural and policy shifts forward while preventing burnout and keeping momentum going.
Can Thai Hospitality Lead the Sustainability Wave Across Asia and Beyond?
Thailand’s hospitality industry has long been celebrated for its signature warmth and unparalleled charm. Today, however, it stands on the cusp of an even greater transformation — moving beyond traditional service benchmarks to embrace and excel in the rapidly evolving sustainability movement.
This shift is not merely about adaptation but about leading the way in redefining what responsible hospitality can achieve on a global scale.
The momentum is driven by an ideal environment: increasing consumer demand for environmentally conscious travel, cutting-edge eco-technologies, and a growing recognition that sustainability is no longer optional but essential.
Thai hospitality groups are leveraging this trifecta to redefine their roles—not just as service providers but as stewards of the environment and communities they call home.
What GSTC2024 Singapore Taught Us About Hosting Sustainable Events
Sustainability has become an important factor in the MICE (Meetings, Incentives, Conferences, and Exhibitions) industry, and the recent GSTC2024 in Singapore provided a platform to explore this pressing issue. The Sustainable Events session brought together a panel of experts who shared actionable tips for hosting eco-conscious events, focusing on how to actually put them into practice.
The discussions ranged from practical ways to reduce food waste to making the most of local resources, giving event planners an easy guide to staying sustainable and community-focused.
A Thailand Blueprint for Responsible Travel Service Providers
In 2023, Thailand welcomed over 28 million international arrivals, solidifying its status as a favorite destination for international travelers. Thailand’s travel service provider landscape is as diverse as its visitors, ranging from internationally renowned companies like Intrepid to small, independent operators catering to everyday travelers to niche traveler segments.
While nearly all operators share a unified vision of showcasing Thailand’s beauty to the world, only a select few approach this mission through a sustainability-focused lens. Even fewer achieve commercial success while adhering to the triple bottom line—balancing people, planet, and profit as their guiding principle.
The 2025 Travel Trends Are Out. Now What?
The 2025 travel landscape is evolving, and it’s time to rethink the way we engage with travelers. This article dives into emerging trends like noctourism, detour destinations, wellness retreats, JOMO (Joy of Missing Out) travel, unique hotel dining experiences, and multigenerational travel, revealing their impact on the industry and the new opportunities they bring.
Designed for hospitality business executives and marketing professionals, the article offers actionable strategies to adapt, innovate, and stay ahead in a rapidly transforming market. Don’t miss these essential insights to future-proof your brand.
Osaka Shines Bright: IGLTA’s Most Globally Diverse Convention Amplifies LGBTQ+ Travel Opportunity in Asia-Pacific
With attendees representing over 50 countries and territories, the International LGBTQ+ Travel Association (IGLTA) 2024 Global Convention in Osaka, Japan, was the organization's most globally diverse convention ever and highlighted the Asia-Pacific region as a dynamic and rapidly emerging market for LGBTQ+ travel.
Inside Tourism Cares’ Meaningful Travel Map: Success Secrets from Thailand’s Hospitality Leaders
The Tourism Authority of Thailand, in partnership with the U.S.-based NGO Tourism Cares, has taken steps to make purpose-driven tourism in Thailand more searchable and accessible to travelers and travel advisors alike.
They introduced 15 Thai Impact Partners to the Meaningful Travel map — a curated collection of businesses that meet stringent sustainability and social responsibility standards.
The Asia Sustainable Travel team visited Krabi to meet with the founders of two Meaningful Travel properties, Varana and Anana. The two visionary hoteliers shared insights into their motivations, their approach to blending purpose with profitability, and their vision for a more sustainable future in Asia’s travel industry.