Generative AI in Marketing: How Can Hotels Leverage It Without Losing the Human Touch
Artificial intelligence, particularly generative AI, has advanced significantly in recent years. Gone are the days when AI was only associated with robots and science fiction. Nowadays, businesses across various industries are using AI to improve their processes and enhance customer experience.
One area where AI is making a significant impact is marketing. Businesses are persistently seeking innovative methods to differentiate themselves and engage with their customers in more meaningful ways. And generative AI is helping them achieve just that, enabling a level of personalization that was once unimaginable.
The key challenge, however, lies in blending these advanced capabilities with the genuine human touch, which is what truly defines hospitality.
From Awe to Overload: How Asia’s Popular Destinations Are Handling Overtourism
Asian countries, reopening for tourism later than Europe post-COVID-19, have seen overtourism in popular destinations like Bali, Phuket, and key tourist hotspots in Japan.
However, experts advise defining overtourism beyond physical carrying capacity, which means a maximum number of visitors a site can accommodate without significant deterioration, to include environmental and social carrying capacities, considering the long-term ecological damage and community tolerance levels.
Slow and Steady Wins The Climate Race in Travel
When you visit NORTH, a creative studio and a collective in Naggar, Himachal Pradesh, India, you get to live in its Dhajji cabin, an experience one can never imagine having while living in the city.
The space is designed in a way that it demands a traveler and not a tourist, which means that to immerse oneself in such stories in the best possible way, one must travel slowly and mindfully, immersing themselves in culture and stories at every step.
Love Wins in Thailand. Ripple Effects on APAC Travel Industry?
Thailand’s parliament has overwhelmingly approved a bill legalizing same-sex marriage, making it the first Southeast Asian nation to do so. This historic decision allows same-sex couples to marry, adopt children, and inherit property, marking a significant step toward social inclusion and equality.
The global LGBTQ+ tourism market is projected to reach US$568.5 billion by 2030. The UN Tourism Organization's 2017 report highlights that marriage equality legislation signals acceptance of ethnic and sexual minorities, enhancing a destination's brand image and attracting more LGBTQ+ visitors.
Thailand’s travel industry, already a key economic sector, stands to benefit from this influx of LGBTQ+ tourists.
Five Proven Ways to Elevate Family Travel Experiences through Immersive Cultural Tourism
This article discusses how some hotels in Asia are enhancing family travel experiences through sustainable cultural tourism. It explores the increasing demand for meaningful, culture-rich journeys and highlights how some properties integrate and effectively blend local traditions, arts and crafts, and immersive experiences for their guests.
The Future of Hospitality: Lessons from Asia’s Next-Gen Sustainability Leaders
One of the notable topics at the "Philippine Hospitality on Sustainable Tourism" conference held on May 24, 2024 was "The Next Generation of Sustainability Leaders on the Future of Hospitality." This panel provided a platform for industry innovators to share their forward-thinking strategies, setting a powerful vision for what the tourism sector can aim to accomplish.
Esteemed speakers such as Raf Dionisio, Co-founder of MAD (Make A Difference) Travel; Samantha Manigsaca, AVP for Hospitality and Director of AppleOne Properties, Inc.; and Architect Mar Adonis Uy, Project Director of Oceanica Resort Panglao (formerly South Palms Resort Panglao), presented compelling insights into community-based tourism, waste management, and agro-tourism—a form of tourism that involves agriculturally based activities.
This article captures the key takeaways from the panel, showcasing how these trailblazers are shaping a more sustainable future for the hospitality industry.
The Travel Industry's Carbon Conundrum: 5 Uncomfortable Facts
Behind the glamor of international flights and luxury accommodations lies a pressing concern: greenhouse gas (GHG) emissions.
The travel industry faces an inconvenient truth: its environmental impact must be addressed.
We acknowledge that GHG emissions and GHG-related topics are a set of complex issues. I hope that by sharing our observations and learnings with you as openly and honestly as we can, we'll be able to accelerate the industry's transition to the new climate economy.
A Closer Look: A Travel Boom or Overtourism in Japan?
Japan's recent surge in tourism has captured global attention, with travelers ranging from celebrities like Oprah and Beyoncé to my Millennial and Gen-Z Asian colleagues flocking to its shores.
Yet, alongside the economic benefits, this influx has brought about challenges that demand careful consideration.
A report from NHK shows that skyrocketing land prices in major cities such as Tokyo, Kyoto, and Osaka reflect the growing demand for luxury accommodations.
Advanced Design Strategies for Climate-Conscious Hotels
Sustainable design is changing the game for what hotels can be, and it's so much more than just switching to energy-saving bulbs or eliminating single-use plastics. It's about a whole new way of thinking—how hotels and their environment can work together in harmony, from choosing local materials that are tough and resilient yet kind to the planet to smarter ways of handling waste, water, and energy, all the way to how they collaborate with local communities. It's a fresh take on hospitality that's all about respecting Mother Earth.
Four Takeaways From Bali’s Sustainability-Led Hotels Visit
Bali’s natural beauty and unique cultural assets, together with a creative and entrepreneurial tourism community that is open to experimentation and collaboration, have created a multitude of exciting products that cater to different traveler preferences.
This magical formula has made Bali one of Asia’s most popular tourist destinations.
At the same time, Bali has always been Asia’s breeding ground for novel tourism practices.
Sustainable tourism practices tested in Bali have the potential to attract attention and be implemented in other destinations across Asia and beyond.
What Hospitality Businesses Must Know To Support Sustainable Food Systems, in 3 Charts.
Hospitality businesses have a superpower: they can choose where they get their food from, and what kind of food and experience they serve to people.
The Travel & Tourism sector generated 7 trillion USD, representing 7.6% of the global GDP, according to the recent figures published by the World Travel and Tourism Council (WTTC).
In 2019, the tourism sector was responsible for 1 out of every 4 newly created jobs, as reported by the International Labor Organization.
Asia accounts for half of the global food market, and the growing appetite for beef in many of its emerging middle-income countries has resulted in deforestation of the Amazon.
When a hotel or restaurant decides to prioritize locally sourced, sustainably produced ingredients, it sends a message to suppliers and farmers that there is demand for such products.
At the same time, it plays a key role in informing consumers of conscious consumption.
Sustainable Travel in Urban vs. Rural Areas: A Comparative Analysis
As the world continues to urbanize rapidly, it is crucial to examine the impact of travel and tourism on both urban and rural environments. Sustainable travel is gaining momentum, and understanding the differences in priorities between urban and rural communities can help the industry develop tailored strategies.
This article will explore sustainable travel in these two different environments and provide a comparative analysis of their respective challenges and opportunities.
Is K-Wave Driving Overtourism or Molding a New Generation of Climate Activists?
The Korean Wave (K-Wave), or Hallyu, encompasses various aspects of Korean culture such as drama, pop music, beauty trends, and gastronomy. While it may seem unrelated to sustainability, it offers valuable insights into smart collaboration and diversification to build engaging audiences and promote sustainable choices in consumption and travel.
However, the K-wave is not without its controversies. The Korean entertainment industry has been criticized for its intense work schedule, which has taken a toll on the physical and mental health of celebrities. Many argue that it has also contributed to overconsumption and overtourism.
Paradise Reimagined: Club Paradise Palawan's Sustainable Journey
In the heart of the breathtakingly beautiful Coron, Palawan, Philippines, where turquoise waters meet lush green landscapes, exists a small island that has been on a remarkable journey to sustainability — Club Paradise Palawan.
Over the years, the resort has not only achieved a harmonious balance between providing a luxurious guest experience and ecological stewardship but has also established itself as a pioneering model of sustainable tourism and gained recognition as one of the world's top sustainable destinations.
Five Key Insights from the World’s Leading Responsible Tourism Experts
Every year, The Long Run, the premier global membership community of conservation-led tourism businesses, assembles to celebrate its mission to safeguard ecosystems for the well-being of all.
The 13th Members’ Annual Meeting, hosted by Nikoi Island and Cempedak Island in Bintan, Indonesia, was a testament to the commitment of over 50 members and guests to create resilience through diversification, collaboration, and long-term planning.
How Weeva Is Reshaping Sustainable Tourism
While responsible for approximately 11% of global greenhouse gas emissions, the tourism sector also provides employment for around 10% of the world's population. This vast community has the potential to make a significant impact. Accurate and holistic data collection plays a crucial role in this endeavor.
Enter Weeva, a Software-as-a-Service (SaaS) platform designed to empower tourism businesses to monitor its impact and drive change.