“We’ve done everything right to operate our travel business responsibly, but many people still do not know, see, or understand our hard work.”

This is one of the most common sentiments we encounter from industry professionals.

Our typical response: People only know what you tell them.

However, providing regular updates on the social and environmental impacts that your business makes—beyond financial achievements—is crucial. This is because they help attract mission-driven investors, build trust with your communities, and enhance brand reputation with your target travelers.

Travelers admire a brand for more than its surface-level successes. They love a good story: the journey, and the ups and downs of the person who built it.

Here are 4 simple steps to create a compelling founder’s story.

Trade show and conferences have been important places for travel companies and industry professionals alike to build new business partnerships, launch new products, and exchange knowledge.

As we stand on the cusp of 2024, you may be questioning whether revisit familiar trade shows or attend new ones.