Brand-Led Movement Seeks to Preserve Thailand’s Crown Jewel for Future Generations
Considered the crown jewel of Southern Thailand, Maya Bay became emblematic of overtourism’s destructive impact. Many quickly point to the 2000 movie The Beach starring Leonardo DiCaprio as the beginning of Maya Bay’s rise to the top of the must-visit list of travelers coming to Thailand.
Thailand’s Tourism at a Crossroads: Can Sustainability Shape its Future?
Amid growing concerns about the effects of climate change, biodiversity loss, and cultural disruption, can Thailand harness its tourism success while also setting a new standard for sustainable, responsible travel? Will this model pay off? If so, in what ways?
In our special series, Thailand’s Best-Kept Sustainable Travel Stories, we uncover hidden gems, businesses, and communities leading the charge toward a more conscious tourism model. From Phuket’s idyllic beaches to the bustling streets of Bangkok, we’ll explore how sustainability can redefine travel in Thailand.