WRITE FOR US
At Asia Sustainable Travel Briefing (ASTB), our goal is to highlight the important work that tourism and hospitality companies are doing to challenge and disrupt the old, linear approach to business, and implementing innovative ways of growing and profiting with transformative, holistic, 3P triple-bottom-line strategies, partnerships, services, and business models.
ASTB serves as a resource for travel and hospitality companies and professionals looking to discover, learn, and evaluate how they can have the most impact in and with their businesses and roles.
Do you have something to say about sustainable and/or regenerative travel? We offer a platform for you to share your advice and insights with our global audience.
Please review our writers’ guide below before submitting your proposal.
Our team will get back to you if it is a good match.
What our readers want
Our readers generally have more than a basic understanding of the economic and financial opportunities associated with sustainable development and conscious consumption.
They come to our platform to look for strategic and non-cookie-cutting thinking, as well as innovative and tested business and consumer engagement approaches.
Content categories
We look for original content that examines how companies and organizations, based in Asia or serving the Asian markets, are:
Creating solutions that break through the conventional profit-first and unidimensional ways of doing business.
Working to tackle critical issues in Asia’s tourism sector and to Asian travelers. Issues are included but not limited to access and affordability to sustainable travel for travelers, meaningful guest experiences, decarbonization, local community empowerment, natural and cultural heritage preservation, social equity, and inclusion.
Content & topics
The content must be educational and non-promotional. We are not an investment firm so please do not send us your sales pitches. The content must also be exclusive to AST and first seen on our platform.
Your proposed topic must be suitable for a business audience. Our platform is not geared toward consumers, so topics like “5 tips to be a responsible traveler’ are not for our audience.
We also value unique, complex, and newsworthy topics that are not yet covered on our platform.
Please read our vision and values to ensure that your topic reflects and supports what we aim to achieve.
Structure
Start your story by thinking comprehensively and looking at the big picture. Our readers appreciate interesting insights, ambitious initiatives, unique perspectives, and educational case studies that offer valuable ideas for implementation.
Share metrics when possible. Going beyond the traditional ways of measuring profitability, such as “the company’s revenue has increased 5x in the past 3 years”, our readers would appreciate reading about quantifiable impact, for example, the company’s team is made up of 95% local staff and uses 100% non-renewable energy.
Find inspirations from relevant industry surveys, reports, events, interviews with leaders of your topics, company reports, and also AST’s previous articles. Any references to previous AST articles should be hyperlinked within your text.
Substantiate your argument with facts, data, examples, and anecdotes (aka quotes) when possible to make your article more compelling.
Language
Make sure to provide appropriate context to help our readers understand your argument when using terms such as “green,” “eco-friendly,” “sustainable,” and “responsible” in your article.
We do not encourage using buzzwords such as “saving the planet” and other similarly overused phrases without explaining the “how”.
Our audience comes from diverse backgrounds and various professional disciplines. When possible, please start with a full name before using abbreviations, for example, the Intergovernmental Panel on Climate Change (IPPC).
Formatting
Word count: no less than 500 and no more than 1200.
All references and hyperlinks must be embedded in the document before submission.
All sources must be cited. Non-original data, infographics, images, and visuals must be credited to the author.
Word and Google docs are preferable to PDFs.