Sustainable Luxury: An Oxymoron or Consequential Bedfellows? 
Playbook, Sustainability in Focus Jeremy Tran Playbook, Sustainability in Focus Jeremy Tran

Sustainable Luxury: An Oxymoron or Consequential Bedfellows? 

Critics argue that the very existence of the sustainable luxury concept is an oxymoron as the industry is often associated with high levels of consumption and resource use contributing to carbon emissions and ecological degradation. At the same time, many in the luxury sector believe that they can be the catalyst of change. With their significant influence and affluent clientele, these brands have the power to set trends and shape consumer behavior.

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